Establishing a social media presence for your business is crucial if you want to not only build a wider customer base, but also stay relevant. Engaged followers can lead more people to your website, increase your sales, or help in growing your overall brand reach. When it comes to social media, the best social network for businesses today is by far Instagram. Why Instagram, you ask? Well, among all other social media platforms, studies show that Instagram users show the highest engagement. Now that I’ve made that clear, you must be wondering: “If that’s so, how can I grow my Instagram following?” Don’t worry, I’ve got you covered. Here are 5 proven techniques you can use to grow your Instagram audience:


  1. Optimize Your Profile
  2. Use the Right Hashtags
  4. Don’t Slack on Your Post Quality
  5. Utilize Your Competition



In order to get people to follow your profile, your profile must look appealing to them. Let’s go over how can we make that happen. First of all, make sure your profile is PUBLIC, not PRIVATE. You can change this in Options -> Public/Private switch. This gets more people to see your posts because they can appear on the Discover page. Next, ask yourself if your username is recognizable. If you can’t make your username to be the name of your business, at least use your business name in the first half of your username. This makes finding your page in searches way easier. Also, make sure that you add your full business name in Options -> Name. Make sure that your profile picture shows your brand logo. This will also help people recognize your page in searches. And finally, make sure that your bio is filled with creative and informative info about you and your business. Include your website link and be sure your IG is switched to a “Business Account”. Having it switched to a Business Account will enable you to add your contact details so people can find your location, call or email you + you’ll have the opportunity to run paid ads if you choose to.



Your goal is to broaden your audience, right? Well, using proper hashtags is probably the quickest way to do so. Using popular hashtags makes your posts appear in the Discover page, as well as in people’s searches. Some of the most popular hashtags include #love, #instagood, #photooftheday, #beautiful, and #tbt, among many many others, however unless you’re a celebrity or huge influencer you should use hashtags that are more niche specific for your business and that are not the most popular. Aim for mid-level hashtags that are as specific to your industry as possible, this way you will not be competing with millions of IG users for those hashtags, and you’ll be seen by people in your target audience.



Very important aspect of posting on Instagram is knowing how much to post per day, as well as when to post. Studies show that, in order to promote your business, you should post a maximum of 3 pictures per day, more than that would be considered spam. The timing of your pictures is also very important. If you post at an hour when there are not many users around, you won’t reach as many people as you’d want. If you haven’t made your Instagram profile into a business profile, you should, as it will show you Ig Analytic Data which includes what days and times your followers are most active. There are also many online tools which can help you follow your statistics.



Quality posts attract more people, we all know that. So, stop slacking and make sure to put more effort into making your posts as good as they can be. Learn a thing or two about photography, learn to apply the right filters, create an aesthetically pleasing feed people want to see more of, and also make sure you create interesting post descriptions.  Anything that can make your posts look better and get your followers to know-like & trust you.



And finally, let’s see how you can utilize your competition to bring more people to your page. First of all, never forget that people who follow your competition need the same product/service that you provide. So why shouldn’t you try to get your competitor’s followers to follow you, too? Make sure that you are in good terms with your competitors. Collaborated posts can lead to increase in both of your follower counts.



Today, you learned 5 proven techniques you can use to grow your Instagram audience. We talked about optimizing our profile, using the proper hashtags, when you should post, why you should increase the quality of your posts, as well as how to utilize your competitors in order to gain more followers. I hope that you found this article useful! Please feel free to share it with anyone you think would find it useful!