When you start a business, you need to also start developing your personal brand. It doesn’t really matter if you’ve worked on your brand in the past or not, what you need to know is that you should can start now. Looking at most large companies, there’s a trend that suggests that to succeed you’ll need a larger than life brand. But how do you get there? Here’s how:
- Get in the Mindset that You ARE a BRAND
When getting in this mindset, consider Apple. When you think of Apple, what do you think of? What do you want people to think when they hear your company’s name? Do you want them to think of futuristic technology or do you want them to think of a homely carpet store? Once you’ve got that in mind, you’ll know how to market yourself well.
- Track Your Online Presence
Google yourself! From the results you get, you can build. Set alerts that tell you when your name is beginning to pop up more often, perhaps you could Google yourself twice a day in order to check up on it. The more your name pops up, the more people are going to see you. (*Disclaimer*: If you have a common name, add your middle initial or your full middle name to differentiate yourself.) There are also tons of software available to help you track social media and online mentions of your business/brand name.
- Make a Personal Website
Your website doesn’t have to have complex moving parts, it can be as simple as a resume and a short bio. Although the more professional your website is, the more likely it is to attract viewers, just having a website is a huge step towards success. What other way will people be able to discover your company?
- Find Ways to Produce Value
Have you ever had a situation in which you noticed someone from a large company tweeting about something totally unrelated to them? It probably makes you think, Boy, I wonder why he felt the need to let us know that he really enjoyed his Campbells Chicken soup today. Stay in line with your brand, which will in turn create more value.
Don’t post just because you have to post on social media, plan out your content so that it entertains, informs and helps your audience in some way. For example, you could share event décor and design tips or how-to content if you’re an event planner, you get my point! Always find a way to add value to others so and share tons of golden nuggets so that people will start seeing your brand as the go-to in the industry.
- Think Before You Post
Don’t post random things on your social media profiles. The people who follow your company are not interested in your life or what you did that day, although you should be posting a bit of Behind the Scenes (BTS) of your brand/employees etc. so that people can get to know you and your brand on a more personal/relatable way. However, make sure the majority of your content is valuable to your audience. Don’t post too liberally, and definitely don’t over-post. Try to stay professional and be relatable when you post.
- Become Friends with Other Brands
What college did you attend? Are any other alumni also in business? Are they successful? If you can answer yes to those three questions, you’ve got a beautiful start. Join groups, find alumni from your college, and branch out. Reach out to businesses in your community, connect with influencers and professional networks. The more powerful allies you can associate with, the better off your company will wind up being.
- Reinvent and Tell a Story
What’s your story? How did you get to where you are now, and why did you begin your company? These are all important questions that will better your personal brand.
Having an inspirational story will help to inspire those who are investing in the company and will also do wonders in getting your name out there. Not only that, but you should always evolve. Never stay in one place, always make progress to stay memorable and relevant.