It is very easy to share information on social media. Everyone can pass information through the internet including their online businesses, but the question is; are your followers interested in your information? Do they even trust your information? In the age we live in, the internet is occupied by scammers and users are aware of that, therefore you don’t want to be seen as a scammer or fraud.
One major thing you should want; is for your customers to trust you, acknowledge that your source of information is reliable and trustworthy. But how can you go about doing this?
Gaining trust can be done in a few different ways, however, when it comes to your social media followers; the following tips will help:
- Deliver Quality Information
Quality content is always given credit. If you share great content on social media, your followers will understand you and your business, and they will want to know more about it. This means that your information is worth sharing because it has been fact checked and modified. Reliable info found online gives you a professional; look in the eyes of your audience, make sure you have proper edits, facts checked etc. it needs to be free from errors.
Sharing doesn’t mean you have to share all details; you have got your website therefore significantly encourage them to click on it. By doing this, you will experience traffic on your site.
- Keep Away from Jargon
The whole point of social media was made so that people could interact with each other, so make sure when you’re sharing content you’re speaking in terms your audience will understand. Give ample thought in your post descriptions, don’t leave them trying to figure out “what the heck you’re trying to say” make it clear and try to have CTA’s (Call to Action) in most posts. Make sure you give them a clue of what they’ll find if they click through to your website. It is paramount to give your fans the insight they need so that you can start gaining their trust.
There is no point of sharing information on social media if you are not going to engage your followers. It is very simple to interact with your audience through Instagram, Twitter, Facebook etc. Make proper use of tools provided and talk to them. Whether you’re using social platforms to provide customer service, run surveys, polls, post questions etc. Those who receive your responses promptly will know that they come first hence winning their trust. Others will also see how you respond to your audience/customers and this will also sell your reputation.
Avoid posting too frequently as this will annoy your followers; they may even stop following you. Posting too often will seem like you’re spamming your audience and this can seriously ruin your reputation, no one wants to be spammed – just remember that. Remember if you don’t post often enough, people will forget about you and they’ll find another business/brand to follow. The best solution to this is to have a good posting schedule and stay balanced.
- Emphasize the Best of Your Business
It is crucial to show your followers your excellence. If you have success stories or testimonials, let them know. When someone is looking for a company or a service, they always want to know about it before involving themselves, they search online for reviews and feedback on a company or product before making a final purchasing decision. Social Media is an international platform, so use it to share your reviews & testimonials; undoubtedly the people you persuade to click through the site will trust you and your business that much more.
If you put the above tips into practice, you will be able to build trust with your followers and gain their loyalty.