When it comes to marketing a business online, it is undeniable that social media is absolutely necessary. This can be said for every business, more so if you’re an online business and need to generate leads online. With all of the various social media applications available, it can be a challenge to manage them. This is why having a social media schedule comes in handy to help you plan what to share and when.

We will be going over the following:

  • Your existing social media presence
  • Types of content to post
  • Social Media Tracking Tools
  • Choosing the best social media platforms
  • Actions to take on those platforms
  • Schedule – How often you will post
  • Time – Managing Your Time


  1. Your Existing Social Media Presence

Inspect what accounts in social networking sites you already have and what content you already have on those sites. Which of them are beneficial? What can you do to enhance them? Are there any social assets that turned out to be totally useless? Decide whether to work on re-purposing them or removing them all together.


  1. Types of Content to Post

Understanding what type of content you’ll use to promote your business is a crucial part of scheduling your efforts. Figure out what combination of content you want to share, and let me tell you there are many to choose from. Videos, tutorials, gifs, memes, quotes, tutorials, slide-shows, webinars, blog posts, articles, podcasts, stories, infographics, the list goes on. Find a good combo of content that fits your business based on your niche. Remember that excellent content should be compelling and relevant to your products and services. Do your research and figure out what type of content fits best on which social media channel, this will help you narrow down your choices as well. Also, if you won’t be making the content yourself, make sure you set aside a budget for content creation.


  1. Social Media Tracking Tools

Analytics implementation is a must for any social media marketing campaign, it allows you to measure the results of your social media activities. Take some time to research what tracking tools fit into your strategy and budget. If you don’t have the money to pay for a monthly subscription, there are free options you can take advantage of. Most social media platforms provide analytic reports to some extent. It’s up to you what platform you choose, just keep in mind your business needs.


  1. Choosing the Best Social Media Platforms

There is no need to embrace all existing social networking sites, this will only wear you out because you will be spreading yourself too thin trying to market on tons of different sites. Analyze the demographics you want to reach and content types you can produce; this will help you choose the platforms that best suite you and help you reach your target audience. Set goals, results you want to get and figure out what metrics you are going to use to measure your success.


  1. Actions to Take on Those Platforms

Define your future activity for each of the platforms of your choice. In addition to posting your content, social media makes it possible to communicate directly with your consumers, professional communities, and influencers in your industry. Ask questions, express your opinion, comment on relevant posts to prove your expertise and trustworthiness.


  1. Schedule

Make sure you’re setting aside time to create your content. Now, when it comes to planning the frequency of your social media activity, schedule posts when your audience is most active. There are many social media scheduling tools available (some free and some paid) which allow you to schedule months’ worth of posts at a time. With these scheduling tools you’re able to select the month, day and time you want your posts to go out. Some software’s also have smart scheduling available, where it lets you upload your posts, select how many of those posts you want to go out in a 24-hour period and then sends it out at the most optimal time completely taking the guess work out of posting. Using these tools will free up your time so that you don’t have to manually post to each platform on a daily basis. You’ll be able to focus on running & growing your business.


  1. Time

Be realistic; social media marketing is time-consuming, even with all of the tools that are available. Trying to perform your social media marketing campaigns flawlessly, can leave you spending hours upon hours on social sites. You can avoid that by setting up a strategy and schedule. Map out what days + the number of hours a week you will be setting aside for creating content and then the hours you will use to schedule the content. Make sure you stick to that schedule.

You may want to include some milestones into your schedule. Monitoring your progress, you’ll be able to see what works and what you should improve on to make social media a better marketing tool for your business.