Feel free to refer to the Transcribed Time-Stamp below:

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hello and welcome now Google Analytics
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will allow you to look at certain
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websites and notice the behavior of
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certain segments of that website so for
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example if we go to our admin page and
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that’s where we are right now we can
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look at a specific site that we have
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under analytics and then we can go to a
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portion of the site called segments then
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we get to the segment’s area we can
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actually create a certain segment and
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when we click new segment we can then a
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name our segment and we can decide on
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certain parameters that we actually want
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to view for example we can decide that
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we want to see a certain age range we
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can decide we want to see a certain
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gender we can decide that we want them
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to make sure that they’re speaking a
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specific language and we can also
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determine that the individual has to be
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in a certain geographical location we
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can go further with segmentation and
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determine that the individual is using a
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mobile tablet or a mobile device of some
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kind we can then add in behavior
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segmentation pieces and this is the
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behavior that they engage in while on
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our site we can decide we want that
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segment to have come a specific way we
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can go through some advanced conditions
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and sequences however what you are
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trying to do is you’re trying to
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determine a specific segment of your
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traffic and what they’re doing when they
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come to your site by tracking them
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separately based on your parameters now
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once you have all the parameters in that
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you’re going to want to look at you’re
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then going to want to click Save and
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then you’ll have your first segment that
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Google Analytics will be tracking and we
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can actually decide on nuke segments to
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break down our analysis further once you
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have your custom segments set up Google
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Analytics will then start tracking this
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data specifically according to your
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parameters and
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we’ll track it in addition to the more
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general information than it does by
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default okay so with that thanks and I
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will see you in another video